Arla Innovation Centre is a global leader in food innovation, but its vast range of activities lacked a structured way to communicate their collective impact. While new product launches often received attention, the intricate research, technological advancements, and sustainability efforts that fueled these innovations remained largely unseen by key stakeholders.

Without a central narrative to connect these initiatives, there was a risk that Arla’s leadership and employees would not fully grasp the scale of the company’s innovation efforts. Additionally, Arla needed a way to ensure that AIC’s work resonated beyond the walls of its research labs – impacting commercial teams, customers, and partners alike.

The challenge was clear:
how could Arla create a compelling, cohesive story around its innovation journey that inspired, engaged, and drove future collaboration within Arla Foods?

Innovation doesn’t exist in isolation. At its core, Arla’s research and development efforts are about moving food forward – ensuring that every new idea, technology, and product development contributes to a better future for consumers, the industry and adding as well to the impact globally.

This realization shaped the foundation of the FoodForward concept. We recognized that Arla’s innovation needed to be positioned as a continuous journey – one that thrives on collaboration and builds on past successes to push boundaries further.

A flexible, scalable concept.

The FoodForward concept was built around the idea that the future of food is shaped through collabo­ration, innovation, and a commit­ment to excellence. To bring this to life, we developed a dynamic communication platform that did more than just explain innovation – it made people experience it.

At the heart of FoodForward was a multi-layered approach that engaged stakeholders on multiple levels. A key part of this was creating immersive experiences where people could see, taste, and interact with Arla’s latest innovations at Arla Innovation Centre.

Whether through innovation show­cases, leadership presentations, or hands-on product demon­strations, FoodForward ensured that inno­vation was not just talked about – it was felt.

We designed FoodForward as a flexible, scalable concept that could be used across different touchpoints – innovation events, internal presentations, and external communications ensuring tha Arla’s innovation efforts was consistent, inspiring, and forward-looking.

Immediate and powerful.

The impact of FoodForward was immediate and powerful. The concept not only clarified and structured Arla’s innovation narrative but also created a sense of excitement and engagement around the work being done at AIC.

Leadership gained a clearer understanding of the company’s innovation priorities, employees felt more connected to Arla’s long-term vision, and external stakeholders saw firsthand how Arla was pushing the boundaries of food innovation.